15 Marketing Power Words That Pack a Punch in Print

When it comes to creating engaging and effective marketing materials, the use of powerful language is an essential part of the process.
From print media, such as brochures, flyers, and banners, to digital marketing, including website copy and emails, using words with impact can help you get your message across in a way that resonates with your target audience.
Marketing Language that Resonates and is Remembered in Print
Using the right power words when writing marketing materials for print media, you can create persuasive copy that stands out and resonates with your audience.
Here are 15 marketing words that you can use to give your print materials impact:
1. Innovative
Let your audience know if you have an innovative product or service.
Showing how you’re different from your competitors and ahead of the game will pique potential customers’ interest.
2. Revolutionary
Let people know you’re not just different. You’re revolutionary.
Show them how your product will revolutionize how people think about and use it.
3. Unparalleled
When you are unique, exceptional, or have no equal, inform your potential customers that what you offer has no competition.
4. Expert
Show your audience that you’re a thought leader in your field and have valuable knowledge to share.
5. Trusted
Display to people why they can trust you and what sets you apart from other businesses in the industry.
6. Unbeatable
Let customers know that no one can beat you when it comes to quality, cost, or service.
7. Affordable
Show people what you offer is not just a good value. It’s also affordable.
8. Cutting-edge
Describe how your product or service is unique, advanced, and ahead of the curve compared to others in the industry.
9. Transformative
Show how your product or service can help positively change people’s lives.
10. Exclusive
Give customers a reason to choose you, such as exclusive offers and discounts not available elsewhere.
11. Essential
Show people why your product or service is essential to have and use in their everyday lives.
12. Proven
Demonstrate that your product or service has been proven to work, with research and customer testimonials as evidence.
13. Unrivaled
Let customers know you have no competition regarding quality, cost, or service.
14. Guaranteed
Assure customers that what you offer is backed by a guarantee so they know they can trust you.
15. Remarkable
Show your audience why your product or service is remarkable and stands out.
These 15 marketing power words will help ensure that your print materials make a significant impact and grab the attention of your target audience. Use them to create compelling copy that resonates with readers and helps you succeed in your marketing efforts.
The result?
A stronger presence in the marketplace!
Need some inspiration for your next print project? That’s what we’re here for! Contact Patti today to get started on your next print marketing initiative.

5 Ways to Get Qualified Leads for Your Business

In business, a lead is someone who hasn’t used your products or services YET.
And there are many of those out there, just waiting to be introduced to your business. 
So, how do we grab them and turn them into customers?
5 Ways to Get Qualified Leads for Your Business
1. Personalize with print
The ability to personalize is one of the aspects that makes direct mail so effective in generating leads. 
People are more likely to respond when they feel you are communicating with them directly. 
You can customize dozens of data points, including name, age, or geographic location, and QR codes that lead them to a personalized landing page on your website.  
2. Attract attention with email
Use email marketing to attract new customers and re-engage old ones. 
Whether the email invites customers to return to their shopping cart or promotes your new product offerings and business statistics, emails are one of the best ways to retarget your customers. 
Make your email even more effective by combining it with a print campaign. Research shows that marketing campaigns that utilize email and print experience a higher response rate than email alone. 
3. Get buzz with influencers
Influencer marketing is one of the most popular new forms of online marketing, having more than doubled since 2019. 
These people will promote your business and stir up the talk so that you will also get organic praise.
4. Speak at events
Position yourself as an expert in your field, and you will be able to share your insights with others. 
This can also bring you more speaking gigs and more leads. Everyone wants to hear from an expert, and you will open doors if you advertise your services.
5. Attend trade shows
Hosting a booth at trade shows is a great way to generate leads.
You can maximize your potential to generate leads by offering a giveaway. Collect their contact information, and they can win a prize in exchange. 
Be sure to give them your business card, then follow up with regular postcards, brochures, and catalogs.  
There are many ways to promote your business, but these should help you find more leads. We are here to help you reach your potential. Contact Patti today to get started!

Starting a New Business? Here are 4 Print Marketing Materials You Need.

Entrepreneurs and startup owners have so many things on their plates that it’s not uncommon for certain items to get pushed to the bottom of the list. One thing you don’t want to overlook is the can’t-miss benefits of print marketing materials!
When done right, your print materials can catch someone’s eye — in a way that text, photos, or graphics on a screen can’t capture. 73% of consumers prefer printed materials because they can read them whenever needed. After all, people see digital ads second after second, and it all tends to blur together. Here are four materials that a new business can’t afford to skip. 
4 Print Marketing Materials Your New Business Needs
Business Cards 
Business cards may seem like a traditional marketing tactic, but that’s because they work!
When you are making and exchanging contact information with potential customers or business partners, accuracy is important. Instead of asking for someone’s phone so you can input your contact information or risk mishearing a potential client’s contact information, give them your business card. Even if they take a photo of it immediately, you’re confident they have the correct information.
Include everything about your business, like what you do, who you help, your hours, and the best way to get in touch. Remember: you’re a new business, so spell it out. 
Brochures 
A printed brochure about your products or services allows people to delve into the material.
Instead of scrolling through page after page, people can flip at their leisure and take the time to absorb the details.
If your business offers a wide variety of customer options, brochures can also be a great way to break down your marketing into different audiences. For instance, if you run a toy store and sell equally to children and collectors, you could have two separate brochures based on the target demographic. 
Postcards 
This marketing tactic is a massive opportunity for new business owners.
Not only can they catch the attention of people thumbing through their mail, but they’re also similar to a business card in that you can condense a lot of pertinent information so that people can quickly grasp the main takeaways. 
Whatever your competitive edge is, whether it’s lower prices or a truly stellar staff, don’t be afraid to come out of the gate swinging. In addition, you can consider using postcards for various reasons, such as an invitation to a grand opening or an announcement of a new service. 
Thank You Cards 
Your first few customers will be some of the most critical sales ever.
Not only are these people supporting you right off the bat, but they’re also the people who will either brag about you or tell their friends and family to stay away. 
It’s important to remember that customers typically have a lot of empathy for new businesses, as they realize that most operations will have a few growing pains to contend with. That being said, colorful and sincere thank you cards that tell customers how much you appreciate their support can go a long way. 
Print marketing for new businesses may differ from several decades ago, but its efficacy is undeniable. When you’re starting, you’ll need people to see your name and business model multiple times before they remember you.
Contact us today to create a list of the materials you need to reach prospective customers for your business! 
 
 
 

Pass Your Business Name Around the Office with Custom Notepads for Branding and Promotion

Sometimes we forget the simple things when marketing, such as notepads.
Research shows that people remember more clearly when writing it down than typing it into a tablet or phone.
When you give customers a notepad, they will use it to write down daily notes and phone calls. And they will see your name and logo repetitively, boosting name recognition.
Also, many people are more likely to do business with someone who gave them something.
There are several types of notepads to choose from, and you don’t need to limit yourself to just one. Think outside the box, use them at your front counter as giveaways and promotional items, and give them to new (and existing) customers.
Here are some ideas on how to create fun notepads that get noticed!
5 Top Ways to Use Notepads to Increase Business
1. Mousepad Notebook
Mousepad notebooks are a fun, attractive way to build your brand.
We all use mousepads and search for paper to write our notes on. Why not put it together and create a mousepad that does just that? It’s name recognition all day long, and they can ask for more when they run out.
2. Sticky Notes
Create sticky notes in fun colors with your logo on them.
These are used all day long and all around the office regularly.
3. Magnetic Notepad
Creating a notepad with a magnet can be placed on a refrigerator, file cabinet, or another magnetic surface.
These are helpful not only in the office but to take home and put in plain sight.
And guess what? Potential customers look straight at your logo daily, creating a lasting image in their minds.
4. Journals
Journals are great for keeping meeting notes.
They can also be used at home in a personal way. Either way, your name, and logo are front and center.
5. Be Square
Make a cube notepad that lasts a long time.
These cubes sit on your desk, by your phone, or at the cash register for people to use daily. Your name and logo are imprinted on the side for all to see.
And it’s just a plain, white paper that everyone can use to jot down thoughts, notes, and phone calls.
No matter what types of notepads you create, they are economical to brand your business and cause top-of-mind awareness.
We can help you create one-of-a-kind items that represent your business in a fun, exciting, and professional way. Contact Patti today to learn more!