Baseball has been an important part of our cultural fabric for more than a century. It makes sense, therefore, that baseball has many lessons it can teach us about managing a business. One of those lessons has to do with managing reputations.
Over the years, baseball has survived scandals and strikes that could have easily crippled it: the 1919 Chicago White Sox throwing the World Series; the strike-shortened 1994 season, when there was no World Series at all; the steroid scandals of more recent times. While the sport hasn’t escaped completely unscathed, it does remain a popular pastime for many who enjoy playing and watching it throughout the summer and fall.
Fortunately, most of us will never have to deal with issues as powerful as those that have hit baseball throughout its history. Even so, managing a company reputation in the digital area can be a very tough responsibility.
Customers can spread information, positive and negative, about your company instantaneously. While it might seem tempting to just bury your head in the sand and hope such criticism goes away, you can’t afford to just ignore what is said about you online. Fortunately, the lessons from baseball tell us that people generally tend to overlook occasional slip-ups or poor experiences if the overall impression of the company is one of value.
The primary step in relationship management should always be to offer customers outstanding value and products. Here are three additional steps you can take to build and maintain an overall positive reputation.
Just as baseball has discovered over its long and storied history, managing a reputation can be a difficult proposition. But doing so is essential to the continued growth and viability of any organization. Reputation affects marketing success and whether or not people are interested in what you have to sell.
Fortunately, reputation is not always cut and dried. People are often willing to overlook particular problems in favor of value and an overall positive experience. Following the above advice should make it easy for your company to do just that.