If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try:
Christmas may be right around the corner, but it’s never too late to make an impact in your community. You can easily use a mix of print media (posters, flyers, postcards, statement stuffers, etc.), social media (Facebook, Twitter, etc.), email marketing, and word of mouth to spread the word quickly. Think the Christmas season is sneaking up too fast? Create a New Year’s campaign or a “giving hearts” campaign for Valentine’s Day. The options are endless.
And remember, while our hearts go out to others during the holiday season more than any other time, there are always those who are less fortunate than we are and will appreciate our help throughout the year. If you make community caring campaigns a regular part of your marketing, your contributions and goodwill will surely come full circle, benefiting your business and the people who work for you.